But instead of just writing new ones, we decided to invite someone who really knows the importance of sore throat relief and could offer a modern voice to the brand's iconic pep talks.
So, we asked for Latto, the Grammy award winner rapper known for her lyrical skills and unapologetic authenticity, to write our new wrappers’ lines. And that’s how the “A Rapper Wrote This Wrapper” campaign was born.
As opposed to the traditional motivational phrases that have adorned HALLS wrappers for years, consumers will now find 16 new contemporary and relatable phrases written by Latto herself.
TEASER:
You can check the new pep talks on the limited edition Honey Lemon Latto x Halls collab that can be purchased on Amazon.
